I have been looking forward to starting this project for a while... the brief is simply to create a 10 second ident for TV including the MTV logo. We have been set a few objectives by our tutor to get us to start incorporating different mediums, it has to be mix media and include live footage.
Already we have thought of a few basic concepts, we discussed the possibility of having small 2D characters composited onto live footage shot around Newcastle, perhaps including 3 very short narratives that link with each other, but that also work alone.
Our initial thinking is something a little like this.
Or (personally) this, although we're in agreement that 3D characters would probably take too long.
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